Pitch Perfect: Pitch to Publishers

How does a pitch become a published book?

Illustration courtesy of Liz Anelli - the Panel

Illustration courtesy of Liz Anelli - the Panel

The room is filled with the sounds of chattering friends and strangers introducing themselves. Six industry professionals sit on the stage in a line.

I am aware of the eight people sitting in the front row to the right of the stage, papers in hand, not chatting as much as the rest of the room. My heart beats faster for these eight incredible people. Pitching in front of anyone isn’t easy, but pitching in front of more than 200 people takes some serious courage.

Our emcees, Tracey Hawkins and Nicole Godwin, hush the crowd from the stage and introduce the session. This is Pitch Perfect: Pitch to Publishers.

The Rules:

  • Three minutes (exactly) to pitch your work and read an extract

  • Timekeeper waves at 2.5 minutes

  • Timekeeper waves frantically at 3 minutes

  • Each industry professionals provides feedback on the pitch

The Judging Panel:

Things kick off with a success story from the last SCBWI conference pitching session. Super talented Christina Booth tells us the tale of a manuscript from her bottom drawer that had yet to find a home. When the last SCBWI pitching opportunity arose, she knew it was time to resurrect The Tiger’s Tale.

With some polish and extensive research on how to pitch a book to a panel, Christina pitched what would become One Careless Night, a stunning and haunting tale about the last thylacine.

After we are all wowed by Christina’s experience (and are all secretly searching on our phones to find out when we’ll be able to get her amazing book — it comes out June 2019 by the way), Tracey Hawkins calls, ‘and we’re off and running’, and indeed we are.

Things move really fast. The eight pitchers take the stage, one by one, and entertain us with exciting, thrilling, mysterious, hilarious and heart warming stories.

We hear tales of dragons and mysterious shadows, a family about to star in a reality TV show, a body swapping orangutan, a boy faced with a difficult family situation and very tough times, a courageous girl searching for her lost spark, a historical tale of family, mystery and a girl with some mammoth challenges to overcome, siblings tackling life with a sick mum and a life of hard work in a factory, and a girl who discovers a rhino washed upon a beach.

There’s a mix of middle grade, young adult and a picture book, and each is different and striking and moving. I laugh and giggle and smile and breathe deep and cry just a little as I listen to beautiful writing and wonderful stories I can’t wait to read in full.

After each pitch, the judging panel gets their chance to comment. We hear: ‘love your writing’, ‘great storytelling’, ‘so much fun’, ‘started with a bang’, ‘timely and hilarious’, ‘I’d like to read more’, ‘you’re really owning this’ and ‘the voice was beautiful’.

Through it all, there are snippets of advice that stick out in the feedback:

  • Make sure the set up for your story isn’t too complicated

  • Give thought to the age of the protagonist and make sure they are the right age for the target market

  • Know where your book sits in the market

  • Balance your descriptions

  • Read from chapter one when pitching so judges get to hear the introduction of characters and the set up of the story

  • You can never have too much nose picking and bum scratching!

Cate Whittle, Dee White, Heather Gallagher, Jo Burnell, Grace Bryant, Sheryl Gwyther, Cristy Burne and Neridah McMullin, you are all masters of words. Thank you for sharing your stories with the entire SCBWI community. Your bravery and talents are gargantuan and we all applaud you!

Shaye Wardrop

#SCBWIsyd




Fun and Games with James Foley and Sarah Davis

When James Foley, began this session assuring us the white substance all over his hand was nothing to worry about and honestly just chalk, we all knew this was going to be a crack-up hilarious event.

Fun and Games with James Foley and Sarah Davis.docx Katrin.docx 3.jpg

A duel like no other, we witnessed with mouths agog, how spontaneously Sarah and James created magic with just a piece of coal and brown paper. Prompted by the audience’s outrageous prompts based on action, character, object and setting, Absolutely, the certain air of competitiveness between the two, was fuelled by Susanne Gervay’s cheering, sabotaging and berating of Sarah’s cheating.

The room filled with the smell of fear and ambition. Who would finish first within the given time mark? Who would create the better artwork to go up on auction?

This duel meant the difference between glory and shame for both Sarah and James and how they knew it! Anticipation was rising to its max, the audience gasped and groaned, James Foley’s wife on the far right side of the room praying for a miracle.

Personally, I couldn’t bear the tension any longer and while the scratching chalk swiftly placed on the paper in a mad speed by both illustrators echoed in my feverish ears, I left for a few minutes to catch my breath (aka collect my portfolio) only to find both illustrators had finished absolute masterpieces by my return.

Sarah’s rendition of a crocodile in a burning house being rained on while juggling a jar of brains - we think.

Sarah’s rendition of a crocodile in a burning house being rained on while juggling a jar of brains - we think.

Before the dinner bell rang, four extremely grateful bidders (aka Conference delegates) snapped up each of these original pieces in a bidding frenzy, the moneys from which have been donated to Room to Read. The rest of us then poured out of the room to recover from this mad but memorable event.

By Katrin Dreiling

#SCBWISyd

What is an Art Director Really Looking For? with Sarah Davis

Art Director of Walker Books, Sarah Davis, shared her wisdom in a very captivating way. Not only an amazing artist but a true storyteller (check out Sarah’s amazing art, here.) Sarah shared the key things an Art Director is looking for in a meaningful way, particularly for those of us who are still not sure of the difference between an illustrator and an artist. The answer?

AN ILLUSTRATOR IS AN ARTIST WHO FOCUSES ON STORY TELLING
Art Director Sarah Davis’ break out session for illustrators

Art Director Sarah Davis’ break out session for illustrators

What is an Art Director looking for?

Illustrators who are talented, professional and have the x-factor.

Sarah’s 7 key topics:

1 - TECHNICAL SKILLS

  • Become confident in your use of technique and mediums.

  • You need to be able to draw - observational, expressive

  • Understand the formal elements of art - light, tone, form, structure, mark-making etc.

  • Remember a beautiful artwork is not the same as a successful illustration.

  • Ask, how can I develop my Technical skills?

  • Lots of learning and doing

  • Lots of observational drawing

  • Take classes

  • Experiment with different media

  • Research other artists work. What works? What do you like? What don’t you like?

2 - FEELING TOWARDS THE CHARACTER

  • Can you help the reader connect and empathise with the characters?

  • Can you show mood or emotion?

  • Do your poses show expression?

  • Show interaction between characters - establishing clear relationships

  • Interesting personalities

  • Character consistency

  • How can I become better at creating a feeling towards the characters?

  • Lots of practice.

  • Observe and collect - draw lots of people in your life and around you

  • Learn from yourself - pose!

  • Be prepared to draw and redraw and redraw until you know your characters - once is not enough

3 - NARRATIVE

  • Remember you must tell a good story, that has clarity and continuity

  • Can you create emotional punch?

  • Can you make the reader curious - What just happened? What might happen next? What’s at stake?

4 - RESEARCH THE MARKET

  • Make sure your work is appropriate for the genre, age group and publisher you are submitting to

  • Look at your competition. What makes you special/different/better?

  • Visit libraries, bookshops, publisher’s websites. Take note of the publisher on the imprint pages of books you love. Who is a good fit for your style?

  • Look at other artists on the internet eg: Behance, Pinterest, Instagram and look at the hashtags that they use. Try #australianillustrator and many others

5 - INTERESTING VOICE

  • Does your work have an energy, ideas, freshness?

  • Do you have an interesting use of media?

  • Maybe you show unusual concepts?

  • Is it expressive?

  • How can I create my own interesting voice?

  • Sometimes finding your voice can be tricky. Before we become lost in how to make art, focus on storytelling first - can you tell a good visual story?

  • Then work out what your other passion is and improve your skills in that area… eg:

  • Line and form?

  • Light?

  • Colour?

  • Pattern?

  • Media?

  • Character?

  • Setting?

6 - BE NICE

  • Same as any other profession.

  • Can you deliver on time and to specifications?

  • Can you follow a brief?

  • Be professional and collaborative. Open and dependable and flexible.

7 - HAVE A KILLER PORTFOLIO

  • Only show your strongest work

  • Does it show the above 6 topics? Does it show the depth of your capabilty?

WHAT IS THE X-FACTOR?

There is no cookie cutter answer - we’ll know it when we see it!

Watch the above video for the main takeaway moments of this session.

I really appreciated Sarah’s insightful break down into topics that we could focus on. I also really appreciated the encouragement Sarah gave to us all - one of them being this wonderful statement ….

YOU ARE A CO-AUTHOR

I love this. It elevates us from just making pictures. It lifts our gaze. It calls us to focus on story.

And the other statement…

…there is room for everyone.

This is so true. Just look at all the different art styles that shine in loved books all over the world.

As a fellow visual storyteller, growing, learning, trying to improve… I hope this report helps you grow and I wish you all the best!

Make the art that moves you

then make the visual stories

that move us all.

by Giuseppe Poli

#SCBWISyd